As you view the search phrases below, ask yourself if your business website could achieve far better results than it doe's now, if it appeared under all the cities you service. For example, if you were a USED CAR Dealer in San Jose, would your link appear under "San Francisco USED CAR Dealers?" Follow this link to find out. In short, the answer is no, there is no San Jose USED CAR Dealer listed in the San Francisco search returns. Could a San Jose USED CAR Dealer sell more cars if it did? We believe so. How many more cars could he sell if his San Jose Dealership appeared under every city in the San Francisco Bay area? We do not know the answer to that, but we know the dealership's exposure will be vastly increased. Over the years this will pay huge returns as the dealership becomes "well known" because of it's domination of the search engines. Try another example. Let's say a Janitor Service Company in Redondo Beach wanted a substantial increase in his or her local service contracts. Could the owner expect to increase his or her business by increasing internet exposure? With most industries, the answer is YES. How many contracts could you expect to have if every time someone in Culver City, Torrance, Manhatten Beach, El Segundo, Hawthorn, among others; searched for "Janitor Services" or "Janitor Service Companies?" We doubt anyone knows the true answer to that, however most people experienced in business would say you could expect more than had you not had the exposure in those cities. Online advertising in California is no different from advertising anywhere else. To acquire an advantage over your competitors, you must understand the benefit of a top position on the search engines, be willing to apply the resources necessary to achieve success, and hire the best company available. |